United Arab Emirates


The UAE is one of the most open economies in the world. This tradition of welcoming business and trade goes back to early Gulf history, when ships saled to India and along the coast of Africa.

The United Arab Emirates continues to be a strategic hub, with business-friendly free zones, rapid expansion of the Emirate of Abu Dhabi and anticipated recovery of the Dubai economy over the next year.

Welcome to Enhance UAE


Making your life better through
our products and services.

W.J. Towell & Co, Dubai, established in 1972 has been a well known distribution company in the United Arab Emirates with many leading international brands and trademarks within the portfolio.

Enhance Operating Companies added value to the existing W.J. Towell business model from its management involvement from January 2008 by sharing successful business practices, operating rigorously to KPI parameters with robust monthly reviews and incorporating the Enhance BEST Values.

Currently Enhance UAE manages distribution of major brands like Americana Meats & Cakes, Afia & other edible oils from the Savola Group, California Garden, Napco, Foster Clark's, Nirapara, Al Rifai, Gulfa Water, Storck, Lotte, Jolly Time popcorn, Guylian, Tata Tetley, Murray Goulburn, Paseo, English Blazer, Dilmah Tea, Junal, Vita Milk, Royal Cakes & Cookies & our own brands Diamond & Sultan.

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